Tips, tutorials, and insights about Google Analytics and making sense of your data.
Learn the most common Google Analytics 4 configuration errors that lead to bad data, and how to fix them before they cause real problems.
Step-by-step guide to creating your first Google Analytics 4 dashboard using GA4's native reports and Looker Studio. Get actionable insights quickly.
Learn which events to configure in Google Analytics 4 from the start. Cover enhanced measurement, recommended events, and must-track custom events.
Learn how to configure key events (formerly conversions) in Google Analytics 4. Step-by-step instructions for tracking the actions that matter to your business.
Learn how to configure cross-domain tracking in Google Analytics 4. Track users across multiple domains as single sessions with proper attribution.
Understand the difference between dimensions and metrics in Google Analytics 4. Learn about custom dimensions, limits, and how to use them effectively.
Learn how to set up Google Analytics 4 e-commerce tracking. Configure purchase events, product views, and the complete shopping funnel.
Learn how to set up and configure data filters in Google Analytics 4. Exclude internal traffic, developer sessions, and keep your data clean.
Learn how to create and configure key events (formerly goals/conversions) in Google Analytics 4. Track the actions that actually matter to your business.
A step-by-step checklist to configure Google Analytics 4 correctly from day one. Avoid the common pitfalls and set yourself up for clean, reliable data.
Learn how to configure Google Analytics 4 for iOS and Android apps using Firebase SDK. Step-by-step guide for cross-platform app analytics.
Learn how to configure Google Analytics 4 for GDPR compliance. Data retention, consent mode, IP anonymization, and user data controls explained.
Understand how GA4's account hierarchy works with properties and data streams. Learn how to structure your analytics for websites and apps.
Step-by-step guide to linking Google Analytics 4 with Google Search Console. See search queries, rankings, and organic traffic data together.
Complete guide to installing Google Analytics 4 on your Shopify store. Learn native integration, custom pixels, and GTM setup for full e-commerce tracking.
A detailed comparison of Google Analytics 4 and Universal Analytics covering data models, metrics, reporting, and features. Understand why GA4 works differently.
Learn the best ways to install Google Analytics 4 on WordPress using plugins like Site Kit, GTM Kit, or Google Tag Manager. Step-by-step instructions included.
Step-by-step guide to configuring Google Tag Manager with Google Analytics 4. Learn the new Google Tag setup, event tracking, and best practices.
Learn multiple methods to verify your Google Analytics 4 installation is working. From DebugView to Realtime reports to browser tools. Test everything.
Understand the key differences between Universal Analytics and GA4, why migration matters, and how to make the switch without losing your sanity.
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